Strategize, lead & implement Co. sales strategy for all product lines (hot- rolls and PEB’s), with the overall objective of achieving revenue & profitability
Principal Accountabilities
Strategic
Define overall sales & business development strategy for products, customers &
markets research.
Define annual budget, quarterly targets and ensure timely delivery of targets
Identify opportunities for growth, formulate business expansion strategies, international market strategy and support business development
Direct and coordinate marketing strategy formulation, implementation and monitoring of long term and short-term marketing plans
Lead and manage key accounts to ensure increased revenue & customer satisfaction
Expand sales network and propose for set up of new offices in required regions and also shut down offices in regions not having large amount or sales
Bi-annual Market analysis & consumer behavior reporting
Ensure geographical profitability
Process/Operational
Identify opportunities for growth, formulate business expansion strategies and support business development with key agents & distributors
Develop & monitor aggressive sales targets
Regularly track the new sales projects value
Review daily sales records, calls/day per person, to track sales pipeline
Manage clients & dealers through regular meetings
Review sales MIS, identify improvements & monitor implementation
Analyze market & competitors’ trends in related industries and identify potential clients/ opportunities through SWOT analysis & other Strategies.
Enforce digital Marketing & other supplementary tools.
Approve sales incentive schemes & review sales targets
Regular sales promotional and business development meetings across region, to meet sales targets
Lead & direct customer satisfaction metrics, programs & policies, quality of delivery
Meet new clients and develop client network
Regularly attend seminars, exhibitions, advertise in newspaper and create brand awareness for the Co.
Monitor and track budget spent on external marketing events
Propose latest technologies for the plant & the product
